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Statement of intent feedback and LR:

Mark: 3   Grade: D   Comments for AQA:   This statement of intent offers a clear original artist concept and some interesting ideas for a music video and magazine that will meet the brief. The basics are all here but without offering reference to media language and particularly representation required for the higher levels. It largely targets the specified audience but perhaps needs further justification in terms of the ‘mainstream’ element of audience outlined in brief. Media language elements are considered in places – good for locations but lacking in terms of other aspects of media language. Narrative mentioned briefly but not with the detail or analysis required for the higher levels. Representation is not addressed in this statement which is the key weakness that keeps it to the lower levels. Audience is addressed reasonably effectively but needs more discussion in terms of brief and idea of ‘mainstream’. Also lacking the detail and theory that could push this to th...
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Coursework: Pre-production planning

1)  Music video treatment Obaida is going to break into the house where rajan will be getting ready and coming down the stairs and putting on his shoes displaying the Nike logo on his shoes. Then Rajan is going to hear a sound coming from inside the living room. He is then going to travel at a fast paced speed to where he finds and gets attacked by the robber(Obaida) but then manages to dodge the attack and scare the robber away. This will all take place at a house location. After this piece of narrative it will lead onto a performance based act. This would be at several locations including a industrial site and abandoned areas. 2) Mise-en-scene planning Plan everything that will appear in front of the camera in your music video - and this is vital when it comes to music video and music genre.  Remember  CLAMPS : Costume, Lighting, Actors (cast, placement, movement, expression), Make-up, Props, Setting. Costume -My artist will wear casual street wear. The reason for this ...
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Preliminary exercise: Research and planning

  1) State the  song  you have chosen for your preliminary exercise. Sidhu moose wala- 47 https://www.youtube.com/watch?v=iU7cDCmEiUw 2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. 3)  Write a short  music video treatment  for your extract (this is basically a script for your music video). You can  find an example of a treatment here . If you are making your real coursework then feel free to use the treatment from your summer project. Opening scene is someone breaking into the house  Rajandeep gets alerted and frantically comes down the stairs  Rajandeep runs into the room where the robber is armed with an ak-47  Robber in a freeze frame while Rajandeep starts performing to lyrics 4) Write a  shot list  containing  EVERY  shot you plan t...
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Summer Project: coursework planning

  1) Research: music videos You need to write a  150-word close-textual analysis  of  SIX  music videos that will inform your production work. The music videos you analyse are up to you but focus on a different aspect of media language for each one (see guidance below).   Music videos Music Video 1: Narrative How is narrative used in the music video and what impact does this have on the audience? Can you apply any narrative theories to the story in the music video? Video: ED Sheeran, shape of you. (184 words) This music video uses narrative to show how they fall in love. However later what happens in this music video is that ed Sheeran is no longer seen with the 'girlfriend' meaning that they probably broke up. Because of this heartbreak the viewers can see that ed Sheeran is working harder like he has an opponent coming up. Later in this music video we van see that ed Sheeran actually does have a opponent who seems to be this big sumo wrestler. When w...
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Coursework: Preliminary exercise feedback and LR

  1) Type up your teacher's feedback   in full  plus a summary of the comments you received from other students in the class. As a narrative opening I think this works. However, the confrontation is unconvincing and would need re-shooting. Consider the colour grading/post-production – it feels a bit light and domestic, not really gritty or dangerous? Having said that, there is some good tension created in the first 20 seconds. It’s just the two characters together that doesn’t quite work. The brief is music video so you will need another scene / location / performance element for the full video. Needed footwear element and brand identity of your artist in there – both are part of the brief. Or was the close up of the shoes being put on covering that? Brand didn’t seem clear unless I missed it. students: majority of leaner responses were: www:  -Good showcase of shoe sponsorship. -Variety of camera shots used. EBI: - Some shots were a bit too quiet(should've added bac...
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'Ignite presentation learner response'

  1) Type up your feedback   in full   including the ratings out of five for each of the categories.  Research- 1 music video/ magazine concept- 3 language: terminology and theory -3 representations- 2 audience and industry- 2 delivery- 2 total out of 30- 13  WWW & EBI: -really interesting genre- need to check if it will fit the mainstream genre. -Good knowledge of the genre and original artist -context/props may need some charges-weapons are a problem! Think about this when you develop your planning.  -some good points about lighting and camerawork. -Do you mean jump cuts or fast paced editing? -Interesting ideas for music magazine but again you need to make sure it meets the brief. -Audience- you can't target everyone ! Need to check the brie and develop this for your statement of intent -Nike shoe sponsor works but need to think about audience and brief in more detail. -Delivery loud and confident clear speaking. Just needed more rehearsal and less t...
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BBC Radio 1 Newsbeat: Blog tasks

  BBC Radio 1 Newsbeat: Blog tasks Newsbeat analysis Use  BBC Sounds to listen to Radio 1 . Select a Newsbeat bulletin (8am or 12.45pm are good options)  and then answer the following questions:  1) What news stories were featured in the bulletin you listened to? 2) How does Newsbeat appeal to a youth audience? 3) How might Newsbeat help  fulfil the BBC's responsibilities as a public service broadcaster?  Media Factsheet #246: BBC Radio 1 Newsbeat Read  Factsheet #246 BBC Radio 1 Newsbeat . You'll need your Greenford google login to access it. Answer the following questions: 1) How is the history and launch of Radio 1 summarised in the factsheet? If you studied this as part of GCSE Media you will already know much of this. 2) Look at page 3 of the factsheet. How is Radio 1 attempting to appeal to its 15-29 age demographic?  3) What did young people used to get from radio? Focus on audience pleasures / Uses & Gratifications here (see top of sec...
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