MUsic magaxine

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Music Video introduction blog task

  This week's work requires  Media  Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this.  Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious  of which is the song featured in the video. However, other connected  products are also marketed by a music video. 2) How has the digital age changed the production and distribution of music videos? the development of new media technologies meant that music  videos, and the songs along with them, were more widely available  at any time. Videos could be uploaded to video hosting sites like  YouTube and viewed using portable media devices such as mobile  phones and iTouch devices, allowing audiences to see the video  and hear the song whenever and wherever they liked. 3) Which three major record labels are behind VEVO? What...
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Mise-en-scene video feedback and learner response

  Feedback from Mr Halsey: This is a really good choice of clip – very achievable to recreate. Actor placement, movement and expression is a major part of mise-en-scene and your performance is good in this regard – the body language matches the original clip pretty well. I’m not so sure on Obaida’s accent however! I can see how you’ve tried to match the location for mise-en-scene but I wonder if you could have found somewhere a little closer to the original – particularly for the shot of the jacket hanging up. One major EBI is to do with camerawork and in particular shot framing. If you look at your shots side-by-side to the original you’ll find a lot of dead space above Obaida’s head whereas in the original the top of Jackie Chan’s hair is actually cut off. Over-the-shoulder shots are very difficult to frame so this is a good lesson for the future. Although the task was mise-en-scene, another big learning point is audio levels and background noise. You need to make sure it is smoo...
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Preliminary exercise: Research and planning

  1) State the  song  you have chosen for your preliminary exercise. Sidhu moose wala- 47 https://www.youtube.com/watch?v=iU7cDCmEiUw 2) Choose at least  three  music videos similar to your concept and watch a clip or more from each. Make  bullet-point notes  on everything you watch, commenting on camerawork, editing and mise-en-scene. 3)  Write a short  music video treatment  for your extract (this is basically a script for your music video). You can  find an example of a treatment here . If you are making your real coursework then feel free to use the treatment from your summer project. Opening scene is someone breaking into the house  Rajandeep gets alerted and frantically comes down the stairs  Rajandeep runs into the room where the robber is armed with an ak-47  Robber in a freeze frame while Rajandeep starts performing to lyrics 4) Write a  shot list  containing  EVERY  shot you plan t...
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