Introduction to radio: blog tasks

 BBC Sounds


Read this Guardian feature on the launch of BBC Sounds and answer the following questions:


1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
 It has half the national market, with dozens of stations reaching more than 34 million people a week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
says just 3% of under-35s use the iPlayer catch-up radio app

3) What is BBC Sounds?
BBC sounds is an app that allows for consumers to listen to radio.

4) How do audiences listen to radio content in the digital age?
Through apps


5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience


6) Why does the BBC need to stay relevant?
Purnell, a former Labour cabinet minister, says the corporation is committing to putting challenging voices on its radio and podcast output.



7) What content does the BBC Sounds app offer?
Music, news, drama, documentaries, true crime, comedy

8) How does it link to BBC Radio?

the BBC launched a couple of new podcasts
9) What are the criticisms of the BBC Sounds app?
 you have 16 categories to choose from

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

 End of Days-Waco cult victims were from the UK
Beyond Today- mimic the New York Times’s successful The Daily programme

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