Music Video introduction blog task

 


This week's work requires Media Factsheet #69: Music Video. You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions:

1) What is the purpose of a music video?
The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video.

2) How has the digital age changed the production and distribution of music videos?
the development of new media technologies meant that music videos, and the songs along with them, were more widely available at any time. Videos could be uploaded to video hosting sites like YouTube and viewed using portable media devices such as mobile phones and iTouch devices, allowing audiences to see the video and hear the song whenever and wherever they liked.

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
 Sony Music Entertainment, 
Universal Music Group 
Abu Dhabi Media

Vevo :a video hosting site specifically for music videos. The content of Vevo is syndicated to YouTube in
the UK with YouTube and Google receiving a share of advertising revenue for directing users to the
official versions of music videos rather than those uploaded by a third party.

4) What are the key conventions of a music video?
Movement
narrative.
feature the band or artist
lip-syncing

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
 The story line may relate to the song’s lyrics and illustrate what is being said or be independent from the song and tell a different story.

6) What examples are provided in the factsheet for intertextuality in music videos?
the Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys
Christina Aguilera (Genie in a Bottle) by directly copying scenes.
7) Why do audiences enjoy intertextual references in media products?
allowing the audience to feel pleasure when they recognize the reference.

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
  • Conventions (movement/narrative/artist)
  • Intertextuality
  • Representation
  • Audience


9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
There is a narrative.

10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

 I think music videos are not that important in the marketing and promotion because there are many websites where you can listen to music without the video. I do think that music videos aren't essential. However they can general some extra viewers.



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